7 Ways to Build a High-Converting Landing Page
7 Ways to Build a High-Converting Landing Page
If you’re new to the marketing game, you might not be familiar with the term ‘landing page.’ But you’ve definitely seen one before!
A landing page is the first webpage you see when you go to a company’s website. It’s not quite like the home page, where you can find a company’s main links. Think of it this way— landing pages are a cool little marketing tool to shoot your leads through the roof!
A good example of a landing page is a window that asks for your email as soon as you enter the site. It might give you a free offer when you sign up that makes it worthwhile for new customers.
An engaging landing page is the key to attracting new leads. But it’s not just a snappy one-liner and some pretty colors. There’s a lot more to it underneath the hood.
Let’s see how these seven quick tips can help you build a landing page that converts new leads.
1. Know Your Audience
Hone in on your audience and get to know them. Where are your biggest sales? What are they looking for? Better yet, what do they keep coming back for? Ask yourself how you can make that one special thing you've got better for them.
By making your landing page content specific, you’re bound to have a higher success rate than if you write a blanket statement for whoever’s around.
Here are some factors to consider when writing for your audience:
2. Make Goals
They say Rome wasn’t built in a day. But you can definitely grow block by block. Do the same with your landing page strategy. Make your conversion goals specific and realistic. Break your goals into shorter time frames so you can plan accordingly. This helps keep your objectives clear in the long run.
Once you’ve determined your goals, track your data at the end of each cycle. Not doing too hot? Check out the list of tools in the point below to see how you can make your landing page strategy more effective.
3. Build Your Strategy
Alright, you’ve got your goals, you know your audience, now it’s time to build your strategy. As you meet your short term goals at the end of each quarter, you’ll be able to analyze where the majority of your audience comes from. If your traffic is coming in from LinkedIn, use that in your landing page! Connecting with your customers in meaningful ways will become a pillar of your business.
Not sure where to start when it comes to tracking your traffic? Take a look at your rankings in:
4. Picture Perfect
We see over 34 gigabytes of information a day. Bombarding your customers with another wall of text will send them running for the hills.
Using high quality, images, gifs, or videos to accompany your textual content will engage your customers in a refreshing way.
In fact, studies show that visual content impacts customers during their shopping experience. That’s because visual content speaks to a different part of our brain, the visual cortex. According to Relevance, 40% of customers responded better to visual content than plain text. So go ahead and get creative by tackling the right and left side of the human brain!
Want landing page bonus points? Use user-generated visual content and reviews to create trust between you and your leads!
5. Keep Your Content Organized
Who likes looking at long blocks of text? We don’t, and neither do your customers. The point of a landing page is to engage your customer in an instant. So make sure you use easy-to-read fonts and formats that are pleasing to your customer’s eyes.
Here are some important topics to mention when you’re building your landing page:
Compelling sales pitch
Juicy benefits that make your clients curious for more
Reasons why your customers should buy your product or service, like a review
Stunning visual content
Social media activity
An engaging call to action
Pro tip: If you’re struggling to build your landing page, keep it short and sweet. Your customers will appreciate your clarity and honesty more than fluff.
6. Reel Customers in with a Mailing List
As we mentioned before, the point of a landing page is to convert as many leads as you can for a specific campaign. It’s great to seal the deal, but something as little as curating a mailing list will impact your business for the better. Here’s why—
Nobody likes a pushy salesman. People want to feel like they’re getting something in return, not that they’re doing you a favor. So add a sweet deal that you can only find in your emails. Make signing up worth their while.
7. Keep an Eye on Your Page Speed
In this digital age, we lose our attention faster than ever before. If your landing page doesn’t load in a matter of seconds, your leads will close the page before they can see all you have to offer. On top of that, slow-loading landing pages will make your ranks plummet on Google.
Don’t let a slow-loading page hold you back. With the help of tools like Google’s PageSpeed Insights, you can whip your landing page into shape and convert like a pro.